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Every Monday we will give you 1 of the 10 reasons you can't miss the Four Seasons Regional Tanning Expos.
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No. 1. GET YOUR EXPO FACE
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• An Expo Face is all about getting that pumped-up attitude you and your staff need to kick off - and maintain! - money-making tanning season.
• An Expo Face comes about as a result of learning new, easy-to-adapt selling tools you can take home and start using immediately in your salon.
• Best of all? Expo Face is easily transformed into that Smiling-All-The-Way-To-The-Bank Face you get as your expo education results in a real-world growth for your salon.
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No. 2. NEW THIS YEAR
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• New chat forum allows you one-on-one time with industry experts in a comfortable, engaging format.
• Who says tech training isn't fun? Four Seasons' Darren French presents informative, fun small-group sessions on the ABC's of tanning equipment.
• Exciting new speaker lineup for Sunday's panel discussion includes industry veterans, salon owners, and marketing gurus.
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No. 3. EDUCATION & ENTERTAINMENT
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• Come enjoy the hilarious Fred Anderson!
• Real world salon marketing is at the heart of our expos. This year's speaker lineup aims at helping salons be more profitable!
• "Location, Location, Location" Social media tips to drive more clients into your salon.
• Get it here first... action-packed training workshops on the new 2012 products will help prepare your staff to hit the ground running.
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No. 4. WIN A FREE TANNING BED!
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• One lucky salon owner will take an Ergoline bed home with them from each show!
• Register to win one of the 25 new product collections given away by each vendor. Retail value up to $2000!
• Tell us what's on your mind in the Buzz Box and get a free T-shirt. Plus, enter to win the Buzz Box goody basket!
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No. 5. INTENSE EDUCATION
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• Real world salon marketing is at the heart of our expos. This year's speaker lineup aims at helping you to grow more profitable than ever!
• Get it here first...action-packed training workshops on the new 2012 products will help prepare your staff to hit the ground running this season.
• Got a question? ASK! Come and learn from the expert panel discussion - a yearly hit!
WATCH STEVE HOLT'S VIDEO! CLICK HERE!
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No. 6. GET YOUR SWAG ON!
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• We love our salon attendees! Get a $250 retail value gift bag just for coming to the Expo!
• Kick start your selling effort back home with "NEW-for-2012" lotion samples.
• FS Expo-ONLY Show Specials!
• Get your copy of the NEW 2012 Catalog!
WATCH THE FOUR SEASONS EXPO RAP! CLICK HERE!
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No. 7. LET YOUR HAIR DOWN!
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• Laughing burns 1.3 calories per minute. Saturday's session opener will help you burn a few WHILE you learn.
• Saturday cocktail party lets network with industry experts and other salon owners in a relaxed, fun atmosphere.
• Enjoy some after hours nightlife at the Horseshoe Tunica, the hottest hotel and casino on the Mississippi!
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No. 8. EXHIBIT HALL CRAWL!
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• What are your customers going to buy this season? Do the Exhibit Hall Crawl and find out what will make the cash register sing - CHA-CHING!
• Get your bronze on while at the show with live UV and Sunless tanning sessions.
• Let your voice be heard in the Buzz Box. Share your thoughts about the industry, the expo... whatever's on your mind. (free t-shirt for participating.)
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No. 9. ASK, SHARE, LEARN!
Good Old Fashioned One-on-One. |
• New forums allow you face time with experts around the industry.
• Network with other salon owners - find out what works, what doesn't, and why.
• Get the scoop on the season's NEW products straight from the experts.
• Make the expo your pre-season training ground to educate and rev up your salon staff.
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| No. 10. YOU CAN'T AFFORD NOT TO. |
• Register NOW for a 30% Savings
• Intense workshops, NEW forums, panel discussion. All geared toward what you can do at home to grow.
• Show-ONLY specials to kick off the new tanning season.
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| The First 50 Early Birds receive: |
• Special 'Fast Lane' Check-in
• A Salon Spotlight on Our Facebook Page
• Opportunity for 1st Entry Into NEW Conversations Session
• A Salon Photo Taken Upon Your Arrival - (Say Cheese!)
• Take-Home DVD Training Tool of Keynote Presentations
• Special Recognition During Opening Session
• Extra Drink Tickets for Cocktail Hour
AFTER THE FIRST 50, YOU STILL SAVE 30% OFF THE REGULAR $49.95 PRICE. |
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STEVE HOLT - The 5 Big Things You Need To Know About Social Media.
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Steve Holt has been a speaker, consultant, teacher, and writer for over a decade. He has helped thousands of people improve their businesses, and their personal development through his workshops and keynote speeches.
His work has focused on small business development, social media, leadership, and training & development. He has written 2 books on Google and Facebook, and his humorous and entertaining speaking style leaves audiences with the ideas and tools they need to become a success and grow. |
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| Lyvonn Reese - What's all this Vitamin D Hoopla? |
Lyvonn Reese is an entrepreneur whose ambition has led her to multiple business achievements. Prior to opening Hot Spot Tanning in 1999, Lyvonn owned a children's sewing business, consignment shop, and a travel agency. After months of research about UV light and Vitamin D, she opened her first salon with hopes to educate the community.
Today, Lyvonn has 8 successful Hot Spot Tanning locations in Rutherford County and 1 in Nashville. She is highly recognized in the tanning industry and was awarded the international Smart Tan Award for Outstanding Industry Achievement in 2006 and 2010. |
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| Matt Russell - Indoor Tanning Business Makeovers: Making a Long-Term Impact on Your Business |
| Matt Russell is the CEO of the International Smart Tan Network, the North American indoor tanning industry's largest information and education provider. Matt is also the publisher of Smart Tan Magazine and has been involved with the indoor tanning industry since 1981. |
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| Mike Blore - How to Prevent Being the Captain of a Sinking Ship. |
Michael has 14 years in the advertising and marketing field. With his specialty in print and graphic media he understands the value of presentation, application and implementation. In 1993 he and his wife Ashleigh opened their first tanning salon as an additional investment & side business. They soon learned that combined with their advertising and marketing background this could prove to be a highly profitable business. In 1997 they sold their ad firm and focused on growing their retail business of tanning salons. They soon had multiple locations, however the technology supporting this business was not what they were accustomed to. In 1996 he and his wife Ashleigh again embarked on developing software that could support their growing chain of stores. In 2000 this software was purchased by ETS, now known as New Sunshine.
Today, Michael focuses on their 25 locations in addition to finding new locations and improving the operation and profitability of their existing salons. "We are not interested in how many stores we have but rather, how profitable the ones we have are. Therefore, our goal will never to be the largest but rather simply the most profitable". |
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• Four Seasons Expo at Tunica. Guests stay at HorseShoe Hotel & Casino!
Click here to download a PDF of the hotel rooms, attractions, and resturants.
• Read what other Salons Owners are saying about the Expo...
A Salon Success Story |
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