Testimonials

“We opened Oasis Tanning Salon in 1985 with three tanning units. The Indoor Tanning Industry was just beginning, and we needed a source for our products, lamps, and salon supplies. One day I received a flyer in the mail from Four Seasons. I made a call, and the rest is history. Four Seasons made me feel at home, and we’ve been partners ever since. Over the years, we have seen a lot of growth and many industry changes but one thing has remained - Four Seasons’ commitment to help me maintain and grow my business. We now offer our clients twenty-seven units and a vast number of products and services. We look forward to the future and a continued relationship with Four Seasons.”

Tom & DeeAnn Rice
Oasis Tanning Salon – Owensboro, KY

“My salon, Tropical Tanning Salon, opened in 1998 and is now in its eighth year with sixteen tanning rooms. I buy all my salon essentials, like lotions, supplies, and lamps, from Four Seasons. When you get good service and fair prices, there’s no reason to buy elsewhere.

I especially appreciate the support and direction I have received from my Product Specialist. She has been dedicated to helping me grow my business with product advice and new ideas. I am so fortunate to have Four Seasons.”

Anne Todd
Tropical Tanning Salon – McKenzie, TN
Salon Education

Education is the key ingredient in the success of tanning. Four Seasons sponsors many educational certification classes throughout the year along with holding a yearly Educational Symposium. For a list of times and dates for these seminars please see our Events Schedule. We are also a proud member of the I.T.A. (Indoor Tanning Association), which is the largest unified tanning organization in the world, Smart Tan and N.T.T.I. (National Tanning Training Institute). All of these groups are industry leaders in salon certification. Groups such as these keep us on the cutting edge of the tanning sector.

We hope that salon owners will take advantage of these programs to help promote safe and accurate information about indoor tanning. If you are interested in becoming a ITA Member, Call (888) 377-0477 for more details!

Let Four Seasons show you how to drive more traffic to your salon than you thought possible. With the help of industry proven methods and marketing material our sales representatives can help you promote your salon effectively and economically. Call toll free to speak to one of our Salon Consultants today! 1-800-325-2769 Monday thru Friday 8pm to 5pm CST.

SalonCast

SalonCast, is a monthly newsletter sent right to your e-mail. Each month we will send our latest specials, new products and marketing tips. If you would like to contribute any tips from your own salon experiences, please send them to tips@fstanning.com.
Articles of Interest

WHAT IS YOUR REVENUE PER CUSTOMER?
In the early days of the tanning business… MORE...

ARE YOU GIVING AWAY TOO MUCH MONEY?
Instead of discounting products… MORE…

OUTSIDE THE BOX MARKETING
What would you think if your florist sent you e-mail … MORE…

IT'S BETTER TO GIVE FIRST THAN TO RECEIVE
Are you busy worrying… MORE…

PUT YOUR CLIENTS TO WORK FOR YOU
Give the following marketing experiment a try… MORE…

FOUR SEASONS' HELPFUL HINTS… Get it Here

TFBN - Tan Friendly Broadcast Network

Put the Power of Music and Targeted Messaging To Work for You!

Give Your Clients a Choice with Tan Friendly Broadcast Network
TFBN, with music provided by DMX, is a one-of-a-kind tanning salon broadcast network. It helps you achieve your business goals with the perfect mix of music and product-specific messages from the industry’s top manufacturers. Your clients have the option to select up to four DMX channels from thirteen crowd pleasing styles in the TFBN Collection. Plus, you can change your thirteen music style selections at anytime.

Ultimate Ease of Use
TFBN provides sales-building product messages that automatically play throughout the day to help move products off the shelf!

Create and Maintain Your Own Unique Atmosphere
TFBN can assist you with the creation of customized ads to promote your specific products and services.

Additional Services Available:
• On-site and On-hold Message Marketing
• Sound System Design and Installation

How To Order Service:
Call a TFBN representative at 1.866.325.TFBN (8326)
or visit www.tanfriendly.com for more information.

The proof is in the numbers!

Music increases gross sales by 38.2%!
- Journal of Marketing

66% of all buying decisions are made at the point of purchase!
-The Point of Purchase Advertising Institute

Nine out of ten managers say that music directly creates a positive atmosphere!
-Gallup Organization