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  • Defeat Your Fear of Retailing:  Fitness Clubs

    fitness_crossfit_weight_463610First and foremost, you have to understand that retailing is something you are already doing.  You are selling a new membership, signing members up for a new class, and negotiating to get the newest equipment in the club. These examples expand beyond the club’s doors into everyday life.  Everyone wants something (and are willing to buy)—improve the relationship with your members by defeating your fear of retailing in your club.

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  • June Marketing

    June is on our heels! In June, the students are out of school, the days get warmer, and summer finally begins. While the local swimming holes and pools are splashing with laughter, you still have a business to run. Do not fear. Four Seasons is here to target key events and themes you can utilize for creative marketing displays and promotions. Remember, your FS Account Manager is always just a phone call away to answer questions regarding products that would be perfect to feature in these promotions.

    Themes:

    • Summer
    • Fun in the Sun
    • Father’s Day
    • All things beach, sun and sand

    June is….

    Candy Month!

    • Focus on all things UV related that said like candy, fruit, sweets.
    • Lay pieces of candy on the tables or chairs in each room.
    • Give away a basket full of sweets to anyone that makes a purchase during June.
    • Be social: Ask your clients what their favorite candy is and do a drawing or just for fun in the comments.
    • Download free candy pics for social media here. https://unsplash.com/search/photos/candy

    National Adopt a Cat Month

    • Host a cat adoption party at your salon in conjunction with some local shelters.
    • For everyone that adopts a pet give them a free gift.
    • Be Social: Ask your clients to share their cat pics with you. People love this! Do a giveaway or just for fun.
    • Download free cat pics for social media here. https://kaboompics.com/gallery?search=cat

    June 16th - Father’s Day:

    Focus on all the male clientele during the month. Bring in a new product just for them, bath products, shave gel. Some lines to consider, G Gentleman by AG, Axis by CT, Coast by CT, HIM by DC, ProTan for Him.

    Give away a Just for Him basket or tool box type thing. Everyone that does endless season in June gets entered into the drawing.

    Be Social: Post pics of your staff with their fathers or grandfathers, ask your clients to post pic of them with their father figures.

    June 6th – National Eyewear Day

    This one is really about regular glasses but hey…

    Run promos on your different eyewear options for UV tanning. If customers have to buy their own, might do a trade in offer. Customers don’t think about throwing old ones away and getting news very often.

    Offer free pair of eyewear with the purchase of certain bottles, maybe some slower movers.

    Run a promo on sunglasses that you offer or give away free pairs to every so many people that come into the salon.

    Be Social: Take a group pic of your staff wearing their favorite eyewear and use that to announce your promo for the day.

    June 15th  - National Nature Photography Day

    Run a photo contest where clients take their favorite lotions, they bought from you and put them in nature. You could give away a certificate to a local photography studio or class, tanning, products etc.

    Just doing this contest will create tons of social media content for your platforms.

    June 18th – National Splurge Day

    Showcase and run promos on all of your high-end bottles. After all it is all about splurging. Run a spiff per bottle for your staff on this day or just a regular contest for top sales.  If you have room, create a point of sale display in the middle of the lobby.  Now would be a good time to show case, other services like sunless, red light, wellness pods. Don’t forget about those great skin care products you offer too.

    Be Social: Get product images from your distributor or manufacturer for all your high-end bottles and schedule posts about them all day. Have your photogenic staff, take a pic with their fav high end lotion and tell a little about why it is so good.

    June 23rd – National Pink Day

    Focus on all things pink in your salon. Some suggested ideas: SB Shades of Pink Collection, So Naughty Nude Collection, Supre Pretty Pink Collection, Partners In Wine, Champagne Campaign, Pink Kona Colada, and Luau Black, Sunstyle Shower Gel.   Get your staff involved and let them wear all things pink.

    Be Social:  Post pink décor in your salon, post pics of your staff wearing their pink clothes or fun attire.  Ask clients to post pics with their favorite pink bottles they purchased from you for a prize. It coule be lip balm, skin care, sunless items, or whatever.

    June 27th – Sun Glasses Day

    You can take from June 6th and do some similar things on this day

  • May Marketing Ideas

    hello_may_1May is a very exciting month for creative marketing! Some of the key days to prepare for are Mother’s Day, Memorial Day and of course prom and graduation! Read on for tips to best utilize these holidays and events in your marketing. Remember, your FS Account Manager is always just a phone call away to answer questions regarding products that would be perfect to feature in your promotions.

    Themes:

    • Mother’s Day
    • Spring
    • Memorial Day
    • May Flowers
    • Weddings
    • Proms

    Product Spotlights:

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  • April Marketing Ideas

    Spring provides so much potential for creative marketing promotions. protectyourbasementfromspringshowers-1080x675From Easter to Earth Day to Prom and Weddings, the next couple of months are promo-gold for you and your salon!

    Keep reading for tips how you can best utilize these holidays and events in your marketing.

    Keep in mind that your FS Account Manager is always here for you if you have any questions.

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