Mar 26
T-shirt Marketing
Posted by dave.holtgrewe on Tuesday Mar 26, 2013 Under UncategorizedI asked a salon owner last week if they were selling T-shirts, and their response was, Read More
Mar 05
From the desk of Dave Holtgrewe: Are You Ready for Busy Season?
Posted by dave.holtgrewe on Tuesday Mar 5, 2013 Under UncategorizedA key element of your continued success lies in your retail sales. You must stock up on lotions and moisturizers and specialty items for the busy season. Full, well merchandised shelves say that these offerings are very important to you, as well as a key part of tanning. This will have a trickle down effect to your customers, as well. But don’t stop there. Read More
Feb 28
From the Desk of Dave Holtgrewe: Dollars-Per-Customer
Posted by dave.holtgrewe on Thursday Feb 28, 2013 Under UncategorizedMcDonald’s does it! Read More
May 08
Marketing is Free
Posted by dave.holtgrewe on Tuesday May 8, 2012 Under UncategorizedAs a salon owner or manager, practice my Fifty Percent Rule of business: Half your time should be spent marketing your business. Anything less is unacceptable and your competition will gobble you up. That’s blunt and to the point, but it’s reality. Read More
Jan 05
T-Shirt Marketing
Posted by dave.holtgrewe on Thursday Jan 5, 2012 Under UncategorizedThe other day I asked a salon owner in Alabama if they were selling T-shirts and their response was “I can give them away, but no one is willing to buy them. When I’ve tried, I only sold a few. I got tired of messing with it and finally gave them all away. I figured if nothing else, it would be good free advertising for my salon.”
