If discounting is not ultimately the best for your bottom line, how can you draw more attention to your products and services and entice customers to buy? Here are a few ideas for promoting without the discount. Read More
Although it may net you “instant gratification” on the front end, routinely discounting your retail products can send you down the road best left not traveled. There are several reasons, all of which can negatively effect your bottom line. Read More
Boost your retail sales and create some excitement in your salon staff with a Product of the Week sales contest. Read More
Things are going well. Cash is flowing. You’re seeing more people than you have in months. People are tanning. They’re buying lotions, and they want to buy packages. What a party! Wouldn’t it be awesome if it was like this all year long? Read More
The facts haven’t changed – retail sales and retention go hand-in-hand. Studies show that if a client doesn’t purchase a retail product from you, there’s only a 10% chance they’ll return to your salon. On the other hand, if they purchase one product, it changes to a 30% chance, and two products, 60%. Retail goods generally net a higher profit margin than your services, so to boost this all-important bottom line, consider: Read More
As with any business, you’re in it to make money. After all, it’s what the world seems to revolve around. You can’t own a car, house, boat, or pay insurance without it. Read More
