If discounting is not ultimately the best for your bottom line, how can you draw more attention to your products and services and entice customers to buy? Here are a few ideas for promoting without the discount.
1. Offer a purchase with purchase. “Buy a Triple Bronzer at regular price, get a Color Club Nail Art Kit for just $19 more.” The price on your nail kit does not have to be reduced; simply arranging your promotion in this manner enhances the perceived value in the mind of the customer.
2. Two words – Bag Deal. Bundling assorted products together in an attractive package makes customers feel they’re getting a good deal by buying in bulk. Combine two to three skincare products with a pair of sunglasses, an eyewear case, and/or a lip balm to maximize your average transaction value and even move slower selling items.
3. Offer a free gift with purchase. “Buy a Triple Bronzer at regular price, get a FREE packette valued at $11.” It’s much healthier for your bottom line to offer a product with minimal cost to you for free than to give a dollar or percentage discount off your bronzer.
4. Make your expertise the special deal. Make an attractive ‘Bonus Bundle’ which includes a product assortment along with an attractive looking reference tool on how to maintain healthy and beautiful skin with these products. A laminated card or bookmark with important information (How To… or 10 Tips for…) is a great take home tool viewed as a bonus treat.