Four Seasons Blog

WHAT IS THE BEST TANNING LOTION?    Read More

If knowledge is power, then things are looking pretty good with the new body IQ line here at Four Seasons.  We appreciate the feedback we’re getting about how you and your customers are loving this intelligent new skincare line – keep it coming!  Read More

If there’s one thing salons using EFT can all agree on, it’s that they should have started sooner than they did!  The fitness industry mastered the art years ago, and now more and more tanning salons are wisely following suit.  Offering an EFT/Membership Program is the best way to offer greater value to your customer, thereby beating your competition.  Who doesn’t want that? Read More

A key element of your continued success lies in your retail sales. You must stock up on lotions and moisturizers and specialty items for the busy season. Full, well merchandised shelves say that these offerings are very important to you, as well as a key part of tanning. This will have a trickle down effect to your customers, as well. But don’t stop there.  Read More

McDonald’s does it! Read More

We read an article recently on the effects scent can have on things like productivity, mood, and most interesting to us – retail sales.  Check it out for yourself here and read more about how good smells make people shop, eat, and smile more. Read More

So, we’ve had the facts and figures of UV tanning, what about sunless?  What do we need to know to be ‘fierce,’ as Tyra Banks would say, at properly achieving -and maintaining- a great sunless tan?  Well, here are a few tricks of the trade we thought we’d all benefit from knowing and reviewing.  When it comes to sunless, think 3 phases:   Read More

This guy’s making a lot of sense.  Just think of how natural it is to use the words, You’re all set… in a tanning salon!  But we should think again, as Mr. Michael Caruso so aptly points out.  We liked it.  Let us know what you think. Read More

It’s like the old Faberge Organics shampoo commercial from the 80’s:  They’ll tell two friends…and they’ll tell two friends…and so on, and so on…  That’s what’s happening here at Four Seasons with the new body IQ line.  You ask anyone around that has started using it, and they can tell you the person who turned them onto it.  Here’s what sales analyst Brittany Espinosa had to say:  Read More

Wedding bells will soon be ringing for one celebrity, and her new bronzer – available at Four Seasons March 15^th - certainly has some ‘bell-ringing’ qualities to match.  JWOWW’s New Wedding White Bronzer, formulated with high levels of Clear-DHA for long lasting dark color and a white base that won’t leave residue on clothes, is a perfect creation to celebrate her upcoming nuptials.  How perfectly bride-worthy is that? Read More