It’s that time of year when we start thinking about making our list and checking it twice in preparation for the jolly ole fellow with the long, curly, white beard wearing a bright red suit. So, don’t miss out on spreading a little cheer throughout your team by planning ahead and marking your calendar with tasks that help set the pace for a resourceful and energetic holiday season.
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September
- Assess your efforts from last year’s Holiday sales to identify successes and also areas for improvement.
- Check with your Four Seasons Account Manager for new retail product and service ideas.
- Develop a promotional plan
- Create and place orders to cover your retail plan
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October
- Finalize your plan
- Review orders with your Four Seasons Account Manager to ensure you have inventory to cover your retail plan
- Set a date to inform and train your staff on the new retail items and service offerings you plan to feature
- Promote your Salon Holiday promotion to your clients, include an incentive for referrals and a bounce-back incentive for return visits in January & February
- Create a Wish List Referral marketing program to help find the perfect gift
- Stock up on Holiday gift certificates to promote during the gift giving season
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November
- Decorate throughout your salon
- Stock up on bags
- Host your Salon Holiday Open House
- Review with your Four Seasons Product Manager orders and new items for retail opportunities
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December
- Remember, it’s all about your clients. Show them a lot of love.
- Promote Holiday ideas to help last-minute shoppers
- Plan your after holiday sales for the end of the month.
- Try to stay organized and keep good records.
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January
- Celebrate Success
- Review, Review, Review while it’s still fresh to determine what worked and what you might want to change for next year.[/split-content]