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How to Beat the Summer Blues

dog-days-of-summerWhile summer is the season for some industries to thrive, the tanning industry is another story. JASON (July, August, September, October, November) has officially arrived. But navigating the tanning industry’s slow season doesn’t have to get you down. We have some ideas that will keep your biz afloat and help you to Beat the Summer Blues.

 Endless Summer

Offer unlimited tanning for the rest of the year at a flat rate.

For example, if you charge $40 per month for Unlimited Tanning, then you can offer an Endless Summer package for $199 or $225. Tanners can tan unlimited in any bed.

This way, you get money up-front, while your customers are still spending more money on products. (We all know that August starts Back-to-School shopping and then Christmas is just around the corner.)

Later in the year: You can sell them lotion, sunglasses, accessories, lip balm, moisturizer, etc.

 

Summer Retail Items

  • SPF
  • Beach Towels
  • Beach Totes
  • Lip Care
  • Flip Flops
  • Coverups & Dresses

Promos ideas for these retail items:

  • Buy any of these items, Get a FREE Upgrade!
  • Buy any of these items, Get a FREE Session!
  • Buy a lotion, Get $5 OFF any of these items!

 

Summer Tan Package

Offer your customers a value-added tanning package that’s too good to pass up: 3 months of unlimited tanning in any unit, plus, tanner’s choice of one of three lotions ranging from $24-$40.

Sunless Ultimate Summer Special

  • 2 Spray Tans + Beach Tote + Beach Towel + Moisturizer = ONLY $70

 Monthly Sunless Package

  • Up to 6 sprays per month for ONLY $60 - $75

 

Summer Rewards

Offer points on purchases of lotions, accessories, packages, moisturizer, etc. Even offer points just for coming in on certain slow days. In August and September, customers can cash their points in. This way, you don’t have to discount anything.

We hope these ideas help to make your summer a splashing success! Don’t forget to contact your Account Manager with any questions – 1.800.325.2769.   #ForeverFourSeasons

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