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Back to School Marketing Ideas

It’s that time of the year when school busesbacktoschool are running, kids have homework again, and everyone is focused on next week’s school. School is back in session! Here at Four Seasons, we understand how difficult it can be to come up with new and exciting ideas for marketing and promotions every month. So, we’re here to help! Keep reading for ideas for Marketing Themes and Promotions for the upcoming season.

P.S. Don’t forget, your Four Seasons Account Manager can help with trendy social media content for your salon’s Facebook, Twitter, Instagram and Pinterest pages! Call your FS Account Manager today.

Current and Upcoming Themes:
• Back to School or College Days
• Dog Days of Summer
• Relaxation
• Football Seasons Kicks Off
• State Fair Season

Dollar Days – This is the perfect time of year to run a Dollar Days Event. Some of our salons say this event is the biggest, money-making day of the year. Contact your FS Account Manager to help you stock-up for this event. If you haven’t already, take this opportunity to use your ‘2 Event Days’ with vendors for free samples!

Happiness Happens Month – Run a special on all the things that make you happy. Do combo bundles on all services. You could so some social media posts about what makes your staff happy and run specials on their favorite lotions or bundles.

National Bargain Hunting Week – August 5th – 11th – Run some really good specials for this week. Maybe focus on slow movers of those items that can be bought year round to generate profit in the slower months.

August 15th – National Relaxation Day – Advertise and run specials on your all of your services. If you have massage services add those in too. Focus on gift certificates.

August 22nd –Be An Angel Day – Promote the Pay It Forward theme and let people buy or gift a tanning sessions, packets or small accessory to the next person.

August 27th – Just Because Day – Run specials just because you can on this day. Give away freebies to your followers on social media.

For our animal lovers, team up with local animal shelters to host an event. August 8th is International Cat Day and August 26th is National Dog Day.

Looking ahead:
• Christmas… I know but it is never too early!
• Fall
• Halloween
• Thanksgiving
• Re-lamp and change acrylics now
• Think about getting rid of SKU’s – 2 more months until 2020 product reveals!
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