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  • How to Beat the Summer Blues

    While summer is the season for some industries to thrive, the tanning industry is another story. JASON (July, August, September, October, November) has officially arrived. But navigating the tanning industry’s slow season doesn’t have to get you down. We have some ideas that will keep your biz afloat and help you to Beat the Summer Blues.

    ENDLESS SUMMER

    Offer Unlimited tanning for the rest of the year at a flat rate.

    For example, if you charge $40/month unlimited tanning, them you can offer an Endless Summer package for $199 or $225. Tanners can tan unlimited in any bed.

    This way, you get money, up front, while they’re still spending money on products. (We all know that August starts back-to-school shopping and then Christmas is around the corner.)

    Later in the year: You can sell these customers lotion, sunglasses, accessories, lip balm, moisturizer, etc.

     

    SUMMER RETAIL ITEMS

    • Beach Totes
    • SPF Products
    • Flip Flops
    • Lip Care
    • Coverups & Dresses
    • SPF Products

     

    /// Buy any of these Get a free upgrade ///

    /// Buy any of these Get a free session ///

    /// Buy any LOTION Get $5 off any of these /// 

     

    SUMMER TAN PACKAGE

    /// 3 months of tanning + 1 bottle of lotion ///

    Offer your customers a value-added tanning package that’s too-good-to-ignore: 3 months unlimited tanning in any unit, -plus- tanner’s choice of one of three lotions ranging from $20-$40.

     

    SUNLESS ULTIMATE SUMMER SPECIAL

    • 2 Spray Tans
    • Beach Tote
    • Beach Towel
    • Moisturizer

     

    /// Only $70 /// 

     

    MONTHLY SUNLESS PACKAGE

     

    Offer up to 6 spray tans per month for $60- $75.

     

    SUMMER REWARDS

     

    Offer points on purchases of lotions, accessories, packages, moisturizer, etc. Even offer points just for coming in on certain slow days. In August and September, customers can cash-in their points. This provides a solution for those who’d rather not offer discounts!

  • Kicking Off Busy Season

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    For most salons, March kicks-off busy season. For this reason, it’s best not to offer heavy discounts this month but instead focus on marketing that brings in new customers and keeps current customers committed. Below are some ideas for attaining and retaining clients.

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  • March is Truly Madness

    – but this is a good thing for your salon!e52733ac8c70eb61f0b84017a856c561

    When it comes to holidays and events, March is madness! (See what we did there?) Whether you want to reach students or sports fans or women or more, March offers up heaps of promotional opportunities to target both current and potential clients. And we haven’t even mentioned Spring yet! Let the madness begin!

    Don’t forget, your FS Account Manager is here to help!

    March Themes:

    • Spring Training
    • Patrick’s Day
    • March Madness
    • Spring Break
    • Spring
    • Renew, Revive, Growth
    • Spring Cleaning

     

    Notable Days in March:

    2: National Read Across America Day/Dr. Seuss Day

    6: National Employee Appreciation Day

    8: International Women’s Day

    11: National Promposal Day

    17: St. Patrick’s Day

    20: National Proposal Day

    29: National Mom and Pop Business Owners Day

    31: National Prom Day

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  • February Marketing Tips and Valentine’s Day Promo Ideas

    heartFebruary Marketing Tips and Valentine’s Day Promo Ideas

    With the month of February comes Valentine’s Day which can be super profitable for your salon. Four Seasons is bringing you a ton of ideas for in-store promos and displays.

    PROMOTE: Promote your sales events and holiday promos across all platforms of social media (Facebook, Instagram, Pinterest, Twitter, etc.) as well as text message and email blast programs. But don’t forget about advertising in your local newspapers, free papers, radio and television stations, and various bulletin boards in your community (especially if you’re located in a college town!).

    SALON DÉCOR: In an idea rut? Check out our FS Pinterest Board “Display Ideas” for easy DIY salon décor and display ideas. We are constantly adding new inspirations so, check it out and be inspired!

    FREE FLYERS & ADS: Ask your Account Manager for relevant ads and flyers for any of your upcoming promotions. FS has lots of marketing materials for salons to use. They are Facebook, Instagram and Pinterest-sized. They can be emailed too. We also have some fun memes for sunless and UV salons, both.

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