By Melissa Gallion, President Four Seasons Sales & Service
In the ever-evolving world of beauty and wellness, staying ahead of the curve is the key to salon success. Gone are the days when a salon's offerings were limited to just a few treatments. Today, the path to prosperity involves diversifying services and providing customers with unparalleled value. Let's explore how savvy salon owners are taking this approach to new heights.
Redefining Value with Diversification
Modern salon chains are embracing a strategic shift towards diversification, enriching their menu of services to cater to a broader range of customer needs. The mantra is simple but powerful: more services, more value.
Consider this scenario: Imagine you're a loyal customer at a salon that offers a monthly EFT package for $59.00. Now, picture this – the salon retains the same $59.00 price tag, but here's the twist – they've added a range of enticing services. In addition to tanning, you can now indulge in the luxury of massage chairs, bask in the benefits of red light therapy, and achieve a flawless sun-kissed look with the sunless booth. Suddenly, that $59.00 EFT package has transformed into a treasure trove of experiences, making it an irresistible deal that keeps customers coming back for more.
Adding Upgrades for Maximum Impact
But diversification doesn't stop there. Forward-thinking salons are taking it a step further by offering upgrades to their existing services. Imagine having the option to enhance your tanning experience with premium equipment or to unlock the benefits of cryotherapy – a groundbreaking technique that aids in relieving inflammation, chronic pain, and muscle soreness. By presenting customers with these upgrade possibilities, salons are elevating their value proposition and ensuring that each visit is a transformative journey.
Guiding Salons Toward Success
As industry enthusiasts, we can play a pivotal role in shaping the future of salons. While we may not directly sell equipment, we possess the knowledge to guide salons in the right direction. For instance, if a salon is considering incorporating red light therapy, we can point them to reputable companies like Poly Light - Jerry Deveny or KBL. The same applies to other offerings such as message chairs, cryotherapy equipment, sunless booths, teeth whitening solutions, saunas, and spa services.
Expanding the Horizon of Beauty
The possibilities for diversification are virtually limitless. From indulging in soothing salt sauna sessions to pampering yourself with rejuvenating facial treatments, the realm of beauty and wellness knows no bounds. The transformative power of brow and eyelash services, permanent makeup, and non-tanning retail items further underscores the potential for expanding a salon's repertoire.
In conclusion, the path to salon success is paved with diversification and value-added services. By embracing this approach, salon owners can cater to a wider audience, enhance customer satisfaction, and ultimately secure their spot as industry leaders. So, let's continue to champion innovation and guide salons toward a future of boundless beauty and wellness possibilities. Together, we can shape an industry that thrives on diversity and delivers unparalleled value to every cherished customer.
Remember, this list is just the beginning. Stay creative and open to new opportunities for growth and excellence.
Red Light Equipment:
Poly Light, Jerry Deveny
KBL hybrid UV and Red-light equipment
Massage Chairs
Regular Message Chairs/beds
Industry Favorite Hydro Message Chairs/beds www.hydromassage.com
Cryotherapy Equipment - Helps to relive inflammation, chronic pain, muscle soreness, injury.
Industry Favorite Cryo:One by Mectec Freezing www.mecotec.net/en/products/cryo-chambers/cryoone/
Sunless Equipment
Handheld – https://rb.gy/93c1j
Auto Sunless Booths – Sunless Inc
Teeth Whitening
Retail items – https://rb.gy/kf7ow
The actual machine and chair – Bleach Bright
Sauna
Salt Sauna Industry Favorite HaloTherapy uses dry salt. Helps with Acne, Inflammation, Cold, Flue, Allergies, COPD, headaches, sinus infections, snoring. [email protected]
Spa Services
Facial treatments – Acne Facial, Deep Pore Cleansing Facial, Microdermabrasion, Glycolic Peel
Some services may require a certified esthetician.
Eyebrow Services
Brow Henna
Brow Lamination
Brow Threading
Waxing – https://www.fstanning.com/gigi
Tinting
Microblading
Eyelash Services
Extensions
Lift or perm
Tinting
Permanent Make-up
Tattoo on eyebrows, Eyeliner, Lipliner, Lip Blush
Non-Tanning Retail Items
Clothing, Jewelry, Handbags, Swimsuits, Shoes, Skin care, Beauty –
FS Boutique - https://www.fstanning.com/accessories-apparel.html