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How NOT to Ask to See Your Tanner's Eyewear

Salon owners often inquire how to ask to see client's eyewear without angering clients. Let's look at what NOT to do. I was in a salon recently, and the counter person says to the young woman ahead of me, "Do you have your eyewear?" The woman answers, "Yes". And the attendant continues, "May I see it?" The woman digs in her purse, then goes out to her car and digs around in her car for a while, and comes in red-faced. The customer is, of course, embarrassed and frustrated--two things we'd like to avoid with our valued customers!

I suggest you ask, "May I see your eyewear, please?" EXACTLY like that, EVERY time. It is polite, as it contains two "asks", with "May I.." and "please". And the only thing the customer can do is show you their eyewear. If they don't have it, sell them a disposable pair, or give them a free disposable pair if they are going into any of your upgrade beds. You'll make more on the upgrade than the few cents you'll lose on the disposable eyewear.

Please make sure EVERY member of your team asks this EVERY time. If someone skips it, give them bathroom duty for a week or some other unpleasant task. Or give your tanners a free pair of disposables if they catch a staff member not asking the question...it will keep your customers and your tanners paying attention!

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I appreciate that my salon has a tiny sign, right on the front door, that says, "Did you leave your eye protection and tanning lotion in your car? You'll need them for the best tan possible!" That way, I don't stand in line to sign in and then realize my tanning gear has been left in the trunk.

Brenda Fishbaugh
Eye Pro, Inc.[/split-content]

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