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Kicking Off Busy Season
Monday, March 2 2020 Written By FSTanning
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March is Truly Madness
Wednesday, February 26 2020 Written By FSTanning
– but this is a good thing for your salon! When it comes to holidays and events, March is madness! (See what we did there?) Whether you want to reach students or sports fans or women or more, March offers up heaps of promotional opportunities to target both current and potential clients. And we haven’t even mentioned Spring yet! Let the madness begin! Don’t forget, your FS Account Manager is here to help! March Themes: Spring Training Patrick’s Day March Madness Spring Break Spring Renew, Revive, Growth Spring Cleaning Notable Days in March: 2: National Read Across America Day/Dr. Seuss Day 6: National Employee Appreciation Day 8: International Women’s Day 11: National Promposal Day 17: St. Patrick’s Day 20: National Proposal Day 29: National Mom and Pop Business Owners Day 31: National Prom Day -
February Marketing Tips and Valentine’s Day Promo Ideas
Wednesday, January 29 2020 Written By Megan Gordon
February Marketing Tips and Valentine’s Day Promo Ideas With the month of February comes Valentine’s Day which can be super profitable for your salon. Four Seasons is bringing you a ton of ideas for in-store promos and displays. PROMOTE: Promote your sales events and holiday promos across all platforms of social media (Facebook, Instagram, Pinterest, Twitter, etc.) as well as text message and email blast programs. But don’t forget about advertising in your local newspapers, free papers, radio and television stations, and various bulletin boards in your community (especially if you’re located in a college town!). SALON DÉCOR: In an idea rut? Check out our FS Pinterest Board “Display Ideas” for easy DIY salon décor and display ideas. We are constantly adding new inspirations so, check it out and be inspired! FREE FLYERS & ADS: Ask your Account Manager for relevant ads and flyers for any of your upcoming promotions. FS has lots of marketing materials for salons to use. They are Facebook, Instagram and Pinterest-sized. They can be emailed too. We also have some fun memes for sunless and UV salons, both. -
Slow Season Sunless Sales Suggestions
Friday, December 13 2019 Written By Megan Gordon
Struggling to book sunless appointments ? Set up packages! Sell monthly memberships! Income from monthly memberships can be helpful during the slower months. Make a plan! Check out some examples & ideas for package & membership pricing below. As always check the monthly sunless support page at this link. https://www.fstanning.com/sunless_support STRONG MARKETING PLAN to promote the introduction of your packages and memberships Open House, Customer Appreciation Day, etc SELL RETAIL Email, text, call clients Social Media Platforms – run other promos & giveaways, have clients tag friends to like and follow your pages