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  • Kicking Off Busy Season

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    For most salons, March kicks-off busy season. For this reason, it’s best not to offer heavy discounts this month but instead focus on marketing that brings in new customers and keeps current customers committed. Below are some ideas for attaining and retaining clients.

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  • March is Truly Madness

    – but this is a good thing for your salon!e52733ac8c70eb61f0b84017a856c561

    When it comes to holidays and events, March is madness! (See what we did there?) Whether you want to reach students or sports fans or women or more, March offers up heaps of promotional opportunities to target both current and potential clients. And we haven’t even mentioned Spring yet! Let the madness begin!

    Don’t forget, your FS Account Manager is here to help!

    March Themes:

    • Spring Training
    • Patrick’s Day
    • March Madness
    • Spring Break
    • Spring
    • Renew, Revive, Growth
    • Spring Cleaning

     

    Notable Days in March:

    2: National Read Across America Day/Dr. Seuss Day

    6: National Employee Appreciation Day

    8: International Women’s Day

    11: National Promposal Day

    17: St. Patrick’s Day

    20: National Proposal Day

    29: National Mom and Pop Business Owners Day

    31: National Prom Day

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  • February Marketing Tips and Valentine’s Day Promo Ideas

    heartFebruary Marketing Tips and Valentine’s Day Promo Ideas

    With the month of February comes Valentine’s Day which can be super profitable for your salon. Four Seasons is bringing you a ton of ideas for in-store promos and displays.

    PROMOTE: Promote your sales events and holiday promos across all platforms of social media (Facebook, Instagram, Pinterest, Twitter, etc.) as well as text message and email blast programs. But don’t forget about advertising in your local newspapers, free papers, radio and television stations, and various bulletin boards in your community (especially if you’re located in a college town!).

    SALON DÉCOR: In an idea rut? Check out our FS Pinterest Board “Display Ideas” for easy DIY salon décor and display ideas. We are constantly adding new inspirations so, check it out and be inspired!

    FREE FLYERS & ADS: Ask your Account Manager for relevant ads and flyers for any of your upcoming promotions. FS has lots of marketing materials for salons to use. They are Facebook, Instagram and Pinterest-sized. They can be emailed too. We also have some fun memes for sunless and UV salons, both.

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  • Slow Season Sunless Sales Suggestions

    moneyStruggling to book sunless appointments ?

    Set up packages! Sell monthly memberships! Income from monthly memberships can be helpful during the slower months.

    Make a plan! Check out some examples & ideas for package & membership pricing below. As always check the monthly sunless support page at this link. http://www.fstanning.com/sunless_support

    • STRONG MARKETING PLAN to promote the introduction of your packages and memberships
    • Open House, Customer Appreciation Day, etc
    • SELL RETAIL
    • Email, text, call clients
    • Social Media Platforms – run other promos & giveaways, have clients tag friends to like and follow your pages

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