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  • April Marketing Ideas

    Spring provides so much potential for creative marketing promotions. protectyourbasementfromspringshowers-1080x675From Easter to Earth Day to Prom and Weddings, the next couple of months are promo-gold for you and your salon!

    Keep reading for tips how you can best utilize these holidays and events in your marketing.

    Keep in mind that your FS Account Manager is always here for you if you have any questions.

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  • Sunless Marketing for April

    Here is your Sunless Marketing Support for April 2019!

    Themes:

    • Spring
    • April Showers
    • Easter
    • Renew, blooms, life, green

    Product Spotlights:

    • “Renew” your skin with exfoliating scrubs/mitts.
    • April Showers- be sure to take care of your spray tan in the shower – use sulfate-free shower gel.

    Days to Remember:

    Read more

  • Are Your Salons Ready for Season?

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    1. Have you prepped your employees on busy season? Train your staff on what to do while clients are waiting to tan. Cover how to sell lotions while they are busy working the counter, cleaning beds and helping clients. New people that haven’t worked a season could be easily overwhelmed.
    2. Do the employees know what the salon owners expectations are for the staff during this extremely busy time of year?  Make sure you staff knows if they have cleaning tasks daily, weekly and monthly. Communicate clear sales goals and pay structure before season starts.
    3. Does the staff understand all of the current promotions that you are running in the salon?  This may sound silly but a lot of the employees have a difficult time explaining current promotions and memberships.  Make sure that your staff is knowledgeable in every aspect of your business.
    4. Does your staff know at least 3 benefits/features of the products that you carry?  Offer them cheat sheets and quiz them a lot to make sure they can sell the product. We have the fact sheets posted here http://www.fstanning.com/manufacturer-information to help with this task.
    5. Is the staff trained on how to sell upgrades at this time of year?  A lot of customers will spend a little extra money to do an upgrade bed so they don’t have to wait for the level one beds.
    6. Are your lamps changed?  It is very difficult to change lamps during busy season.  If you have to change lamps at this time of year, you are taking away revenue from salon.  Every bed should be up and running at this time of year.  Ask your Account Manager for the monthly lamps specials.
    7. Do you have plenty of eyewear?  Customers have been known to walk away with a pair of goggles. If you prefer disposable eyewear, we offer Winkease and Podz.
    8. Do you have plenty of towels?  It takes a long time to dry a load of towels and you do not want to run out.
    9. Do you have enough cleaner?  You will be surprised at the amount of bed cleaner you go through at this time of year.  Don’t run out!!!

     

     

    And remember…  Customer service is THE most important part of their job!

  • March Marketing Opportunities

    When it comes to marketing opportunities March truly is March Madness! From students to sports fans to homemakers, March offers up tons of events and themes to target any demographic. And we haven’t mentioned Spring yet! March has a little something for everyone. So just take your pick. But don’t forget to call your FS Account Manager if you have any questions!

    March Themes:

    • Mardi Gras
    • Spring Training
    • Luck of the Irish
    • Patty’s Day
    • Pot of Gold at the end of the rainbow
    • March Madness
    • Spring Break
    • Green & Gold
    • Spring
    • Spring Cleaning

    March Product Spotlight Suggestions:

    • Anything with beach or shores in its name.
    • New Sunshine – Sol Desire, SPF, Soothing Aloe, Aloe Freeze, Bontanical Collection, Love Boho Tan Extender, Worship Worthy, 14 Karat Gold Rush, Tekton Step 1
    • Devoted Creations – DC Glow, Bikini Body, Tropidelic, HIM Gold Edition, Luxury Lover, Carribean Cool
    • Sun Evolutions – Heart of Glow, #LoveSunny, SunSetz, Tropicz, Ocean Waterz, Seas Collection
    • Tan Inc – Black Agave, Black Hawaiian Honey, Bikini Black, Hula Hottie

    March is Music in Our Schools Month:

    Most small businesses are very connected with the community. Partner with a local school music program and let your clients donate through purchases made in the salon the whole month of March.

    Showcase videos or pics of clients performing music, with a special shout out to music teachers. Be sure to post all of this on your social media outlets.

    March is Color Therapy Month:

    Run a special with a different colored theme each week. For example, run all pink bottles, then all blue bottles, etc. Play color trivia with your guests for a chance to win free upgrades as they come in the salon. If you are on Twitter, tweet a question and let the first 5 people with the right answer win. If you were changing colors in your rooms, let your clients vote on their favorite (both in-house and on social media). Get your staff involved and wear the same color salon shirts for all the week and then alternate. Don’t forget to post all your pics on Instagram. The monotone colors will make a great Instagram layout!

    https://www.crazyegg.com/blog/colors-proven-to-boost-sales/

    March is National Women’s History Month:

    Post trivia or ‘Did-You-Know?’ segments throughout the month of March on women’s history. Showcase some of your female entrepreneurs that are also clients. Design promos and specials around this theme in your salon all month long.

    National Cheerleading Week – First full week in March:

    This could be HUGE for those in and around colleges or high schools. Promote sunless products heavily! Be sure to get pics for all the social media outlets. To increase retail, put together some sunless kits with a lip gloss, bronzer, and tan extender for your cheerleaders only. You can get your staff involved too by hosting Spirit Week in your salon.

    Employee Appreciation Day – March 1st – Host a party for your employees on each shift. Bring in some food, add balloons or streamers. Showcase each employee and their time with your business, bonus, add in their favorite service, piece of equipment and products.  Do some sales contests during the day as well.

    I Want You to Be Happy Day – March 3rd – Have fun with this one. Come up with several different options for packages. Set a price for each package but let the customer customize so “they are happy” with their choice. Let them pick one tanning unit or package, one tanning lotion, one sunless, one leg or face product, one moisturizer and/or one sunless service for a set fee.

    Mardi Gras – March – 5th  - We can’t all be in New Orleans so bring Mardi Gras to your clients. Run promos just for this day or the week. Use fun décor to spruce up the salon.  Post trivia about Mardi Gras on your social media page and let participants win something or just do it because. Be sure to get your clients that are in New Orleans to post “clean” pics to your salon page with their bronze glow.

     Lips Appreciation Day – March 16thRun a promo on all-things lips. Pass out some lip gifts to your staff and maybe pay them a spiff on each one sold. Do a pre-sale education on lips during tanning and why it is important to use a lip balm. To go one step more, have facial bronzers as an additional focus.

    Fragrance Day – March 21stDo a test on 3 products you were considering as additions in the salon by scent. Have the labels hidden and let clients vote on their favorite scent when they come in. This is a good time to cover why your staff shouldn’t offer an opinion on fragrances because it is so personal. Ask on social media what your client’s favorite perfumes and/or UV tanning lotions scents are. Get staff involved and let them run specials on their faves.

    Make Up Your Own Holiday Day – March 26thSalons could make up a holiday in honor of their self. Give it a creative name, run specials on packages, and upgrades. Have a drawing for random prizes. If you are active on Twitter, you can tweet hourly for random specials you run for 60 minutes only.

    Looking Ahead:

    • Weddings
    • Easter
    • Graduations
    • Proms
    • Banquets
    • Look at bringing in items to provide sustained sales throughout the year
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