Are your walls scuffed and faded? Would your display counters be better served as yard sale merchandise? Are you still rocking beach décor from 1980? If you answered yes to any of these questions, it’s time for a salon facelift and quite possibly an intervention. Use these tips to refresh, renew, restore and revive your salon today.
Refresh with a new coat of paint. This is a simple and inexpensive way to update the look and feel of your business. Color gives life and personality to a given space. Does your salon evoke feelings of peace and tranquility or a sense of fun and high-energy? Both new and existing clients will take notice so choose wisely.
Renew your salon with comfortable commercial quality furnishings. Luxury is not expressed in dated wicker pieces or plastic chairs. Invest in seating that will endure repeated exposure to a variety of body shapes and types. Give special attention to the waiting area and each individual service room.
Restore your salon with fixtures and displays that sell merchandise. Risers, pedestals, display tables and other retail fixtures should imply value for your inventory. Even the lighting can encourage browsing and buying behaviors. The presentation is almost as important as the product or service.
Revive the client experience with a little extra focus on details. Sometimes it’s the little things that differentiate one salon from another. Perhaps it is the fluffy white towels, full length mirrors, or a place for clients to hang personal belongings. Of course it could be the well-lit rooms, air conditioning or the general ambiance. Take time to review the entire process from reception to check-out with the client’s perspective in mind.
Rev up your salon by paying attention to the delightful details which customers appreciate and other salons overlook. While you’re at it, you might want to rethink that dusty fake plant in the corner.
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